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 Post subject: Re: Go commercial started
Post #41 Posted: Fri Aug 23, 2013 3:42 am 
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Dear all,

and here is the last one.

Enjoy!



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 Post subject: Re: Go commercial started
Post #42 Posted: Fri Aug 23, 2013 5:38 am 
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swalther wrote:
Dear all,

and here is the last one.

Enjoy!



All go players carry white stones in their pockets to give to people on any occasion. :)

Interesting device.

I like the teaser feel of these.

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 Post subject: Re: Go commercial started
Post #43 Posted: Mon Aug 26, 2013 8:34 pm 
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snorri wrote:
swalther wrote:
Dear all,

and here is the last one.

Enjoy!



All go players carry white stones in their pockets to give to people on any occasion. :)

Interesting device.

I like the teaser feel of these.
Nah. That phrase in bold is completely ridiculous. :roll:











The ones I carry are black. :lol: :p

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 Post subject: Re: Go commercial started
Post #44 Posted: Mon Aug 26, 2013 8:43 pm 
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Also, I've seen some negative comments on the video, but it spoke to me of the butterflies I get in my stomach after a Go Tournament. When I leave the venue, I feel elated about the game, and want to dedicate myself fully to it again.

Sure, for a lot of players this doesn't happen, and for a lot of people that try the game, it doesn't ring the same way.

But I feel like this teaser represented that well. :)
Thanks!


Now, given that, there are a few things that I didn't like, and that make the video seem like it's calling to a specific set of people.

What I'm talking about is the lead actress in this teaser looking directly into the camera, when seated at the go board. She's beautiful, and she's waiting to play go with you. Those shots feel forced, where the rest of the video does not.
If you have a chance to reshoot those, I'd either put the camera directly in front of her, so she doesn't look like she's in a strange position, breaking the 4th wall, or have the same camera angle, but have her look forward.

I admit I was a bit skeptical about your initiative at first, but I like that you've tried to capture a lot of the reasons and angles that attract people to Go, and represent them. :)

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 Post subject: Re: Go commercial started
Post #45 Posted: Tue Aug 27, 2013 6:00 am 
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I shall admit I liked this one the least - I had hoped that the fourth video would serve to tie up loose ends from the previous three. But no matter. It's interesting enough.

More importantly, what happens to these videos now?

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 Post subject: Re: Go commercial started
Post #46 Posted: Tue Aug 27, 2013 8:09 pm 
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billywoods wrote:
I shall admit I liked this one the least - I had hoped that the fourth video would serve to tie up loose ends from the previous three. But no matter. It's interesting enough.

More importantly, what happens to these videos now?

I believe these are teaser for the main video they are doing, which is longer, and has all the stories together.

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 Post subject: Re: Go commercial started
Post #47 Posted: Tue Aug 27, 2013 8:17 pm 
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Phelan wrote:
billywoods wrote:
I shall admit I liked this one the least - I had hoped that the fourth video would serve to tie up loose ends from the previous three. But no matter. It's interesting enough.

More importantly, what happens to these videos now?

I believe these are teaser for the main video they are doing, which is longer, and has all the stories together.

As for what happens, I believe they plan to release the video for free, to be used to promote go.
Not sure if they've talked about licenses or remixing, though, as I didn't follow their diaries.

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 Post subject: Re: Go commercial started
Post #48 Posted: Tue Aug 27, 2013 8:51 pm 
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Phelan wrote:
Now, given that, there are a few things that I didn't like, and that make the video seem like it's calling to a specific set of people.



What I noticed is there are no children in any of the spots.

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 Post subject: Re: Go commercial started
Post #49 Posted: Thu Aug 29, 2013 4:55 pm 
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Phelan wrote:
I believe these are teaser for the main video they are doing

Oh. :-? I don't remember hearing about that. Thanks.

Incidentally, the English word "spot" has a lot of meanings, but none of them is that of the German word "Spot", which is "ad(vert(isement))" or "commercial". Not sure why this mistranslation is catching on, but perhaps it should stop here in case it goes official. :)

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 Post subject: Re: Go commercial started
Post #50 Posted: Fri Aug 30, 2013 2:24 am 
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I thought this was all there is, except for a "making of" video which will only be accessible to doners. Maybe swalther could shed a little light on the subject.

The following yt-comment on the "Master the Game"-spot summed it sort of up:
thermodefender wrote:
Unfortunately all trailers are not useable as commercials for go IMHO. I showed all three ones to several people, some of them know about this game without playing themselves, some never heard of it. And absolutely no one got a clue what the commercial is about or have any interest of looking up what this "go" is. Most of them asked themselves why there is more swimming, boxing and more in it. Technically the clips are solid made but from the promotional point of view they don't. [sic]


Basically one needs to look at the commercials from the point of view of someone who knows nothing about the game. (Otherwise, what's the point of them?)
And I don't see how you can spark some sort of interest in that demographic without even telling them what they're supposed to be interested in.

Here's an idea: how much footage would we have to change if we wanted to switch the promotional topic to kitesurfing? Clearly some of it, since there is more footage of go than of kitesurfing. Not much more, though.

As an aside, I found the comparison of go to sex in the last spot distasteful.

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 Post subject: Re: Go commercial started
Post #51 Posted: Fri Aug 30, 2013 4:32 am 
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leichtloeslich wrote:
Here's an idea: how much footage would we have to change if we wanted to switch the promotional topic to kitesurfing?

Or how about dwarf-tossing?

Image

Little known fact, until it was banned in the US in the late-80's, more Americans participated in dwarf throwing than played go.

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